Category Archives: Online
Beauty Brands: “Refresh” and Create Social Relevance
I often think about social responsibility and how brands can stand out these days. I firmly believe that instead of governments, the private sector should be the main driver of social change (a combination of doing good and doing well). Social media enables people to share their opinions and advocate. Brands are trying to figure out [...]
Facecaker: Online Directory of Beauty Content
The volume of Beauty tweets is overwhelming these days. Many people ask me: "What beauty blogs should I read?". Facecaker has organized a vast amount of content generated by beauty bloggers, magazines, manufacturers, networks, news, product reviews, salon/spas, marketing/consultants/pr and stores. Once you click on their specific pages you will find a list of latest tweets, [...]
Manwomanfilm – Amazing Tutorials
Manwomanfilm creates amazing looks (hair, make up and fashion) in a very theatrical and fun way. She highlights the product followed by a step by step application, without any narration, which makes the content appealing to global markets. In addition, when she uploads the video she post the list of products used in the creation [...]
“Branding for Digital Media” GCI: Beauty industry need not to be afraid of beta culture
GCI is one of my industry references. Yesterday I had a chance to read the Branding for Digital Media article by Aniko Hill. I was really excited to see the topic being reviewed in more depth and Aniko provided some very good points and tips for successful digital marketing. However, after reading it a few times, I [...]
Events: Beauty Bloggers Mingle at NYFW Media Mixer
Meet ups, Tweet ups – huh? Events now come in many different shapes and names and have become a popular format for connecting bloggers that interact on a regular basis through social media tools.
"The Bi-Annual NYFW Media Mixer is the premiere event for bloggers and online media to connect and network to connect with [...]
The Beauty of Facts not Fiction: An Interview with Ron Robinson, Founder of BeautyStat
As part of our Beauty Series of Interviews, launched during Social Media Week NY (February 2010), we interviewed Ron Robinson, industry veteran and founder of BeautyStat – a highly targeted expert driven community that connects women around beauty. He shared with us his inspiration to start his community, how he came up with his tagline [...]
The Beauty of Social Commerce: The Nhuch interviews Ted Rubin, CMO, e.l.f Cosmetics
thenhuch.com hosted an interview with Ted Rubin, CMO of e.l.f Cosmetics as part of Social Media Week in NYC. In an intimate event, that took place at the new e.l.f showroom and headquarters, Ted spoke to us about social media, social commerce, relationship with bloggers, askelf, tips about tweeting and managing different social media tools, [...]
Mark Girl Selling on Facebook. Is this the beggining of a new era?
Mark, is on its way to change forever direct selling for the next generation. According to WWD, this was Andrea Jung’s request to Claudia Puccia, when she was appointed as Mark’s Global president in 2005. First was the iPhone app launched in August to help sellers replace their old catalogs. Now Facebook users can [...]
Also posted in Brands Tagged ecommerce, facebook, http://www.facebook.com/mark-girl, Mark, Mark Girl Leave a comment
iPhone Beauty Apps: Over 7 million downloaded
“Seven to 10 million iPhone or iTouch users have already downloaded a beauty-related app or indicated they are very interested in doing so. And we’re just starting to see big brands get involved, which will be huge,” said Sunil Verma, a founder of Mobclix, a mobile ad exchange network. Download the Face of your Dreams, New [...]
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Read Me: Brands as Publishers (Swide, Nowness, The Highlow)