Category Archives: Other
Beauty & Household: Online Gold Mine | Walgreens buys Drugstore.com
Walgreens Co. announced yesterday (March 24th) that will purchase Drugstore.com (drugstore.com, beauty.com, skincare.com, visiondirect.com) for $429 million. WWD reports it to be the the eight-largest online retailer in the US according to Internet Retailer Magazine. A move deemed risky by some, just confirms the replenishment power of the web for health, beauty and household products. Walgreens will expand its online [...]
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Future of Retail: Old fashioned Kiehl’s Flagship Experience
People often wonder what is the future of beauty retail with the advent of online and pharmacies. Yesterday I happened to find myself in front on the Kiehl’s flagship store in the East Village (NY) on my way to an art supply store. I needed a gift for a friend and found the gorgeous Jeff [...]
Make Up Forever Studio @ Sephora
Yesterday I went to Sephora Soho for a quick make up fix before dinner and played with make up at the Make Up Forever Boutique & Studio (two other boutiques were opened in the US at The Venetian in Las Vegas and at the South Coast Plaza in Cosa Mesa. This is a great concept that was well [...]
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Trend: Flowers on You Tube, Ads, Runway
I was impressed by how Manwomanfilm used flowers as a decorative and beautifying element in a You Tube video back in August 2009. I always thought there was something unique about the style and treatment and was wondering if she would become a phenomena in the US. By this summer I recognized a similar treatment in [...]
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CMOs – Recent trend in Beauty & CPG: L’Oreal & Lauder appoint first CMOs in 2010
I was surprised to learn recently via Ad Age that some of the largest beauty and consumer package goods only appointed their first CMOs in the last 5 years. I guess they were running each brand as a separate marketing operation with their own individual budgets. But now realized that having one centralized team overseeing [...]
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Bloggers: How to compensate them and still be kosher?
I just read a great article by Cate T. Corcoran on WWD.com called: Marketing’s New Rage: Sponsoring Influential Bloggers. Fashion seems to be leading the way and I believe beauty brands must be dealing with similar issues of their own. This is a difficult topic, but Cate’s research and insights were very good and this [...]
Cosmetics & Beauty Apps: Ingredients, Makeovers, Nails, Fragrance
Cosmetics and beauty apps continue to flood the market. Below is a list of the latest finds.
Beauty Calls – $0.99 (via Laser Beauty Cosmetics): Health and beauty tips, beauty consultation, home recipes and coupons.
TotalBeauty.com – Free: Over 45,000 beauty product reviews and ratings ranging from mass to prestige.
Cosmetifique – $0.99 (via Laser Beauty Cosmetics): A database of cosmetics ingredients that allows customers [...]
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Events: Beauty Bloggers Mingle at NYFW Media Mixer
Meet ups, Tweet ups – huh? Events now come in many different shapes and names and have become a popular format for connecting bloggers that interact on a regular basis through social media tools.
"The Bi-Annual NYFW Media Mixer is the premiere event for bloggers and online media to connect and network to connect with [...]
The Beauty of Facts not Fiction: An Interview with Ron Robinson, Founder of BeautyStat
As part of our Beauty Series of Interviews, launched during Social Media Week NY (February 2010), we interviewed Ron Robinson, industry veteran and founder of BeautyStat – a highly targeted expert driven community that connects women around beauty. He shared with us his inspiration to start his community, how he came up with his tagline [...]
Crowdsourcing Beauty – Next?